看增強(qiáng)現(xiàn)實(shí)和虛擬現(xiàn)實(shí)如何塑造各行各業(yè)
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2021-07-29 03:49:28 -
光子晶體科技
作者：Wendy Gonzalez
翻譯：SID China
Recent innovations have made it possible for everyday people to exist in multiple different realities, mediums and forms. As a result, it’s only natural that the technologies of tomorrow will help bridge the gaps created between these physical and virtual spaces. Enter augmented and virtual reality (AR/VR).
近幾年許多技術(shù)創(chuàng)新使人們?cè)谌粘Ｉ钪袚碛性絹?lái)越豐富的體驗(yàn)，可以沉浸在多種不同的現(xiàn)實(shí)、環(huán)境中。因此未來(lái)的技術(shù)架起從物理空間通往虛擬空間的橋梁。增強(qiáng)現(xiàn)實(shí)和虛擬現(xiàn)實(shí)(AR/VR)登場(chǎng)了。
Recognizing the space’s growing potential, investors have accelerated their interest in the AR/VR industry, even amid a global pandemic and subsequent economic uncertainty. Thanks to this interest, researchers predict that the industry will grow by more than $125 billion by 2024.
投資者們認(rèn)識(shí)到該領(lǐng)域不斷增長(zhǎng)的潛力，即使是在新冠疫情背景和隨后的經(jīng)濟(jì)不確定的情況下，也加快了對(duì)AR/VR行業(yè)的投資。由于投資者的興趣，研究人員預(yù)測(cè)，到2024年，該行業(yè)將增長(zhǎng)至逾1250億美元。
Often associated with gaming, AR/VR has the potential to revolutionize operations across industries. During the Covid-19 pandemic, in particular, we’ve witnessed businesses and organizations around the world harness AI to deliver home-bound citizens a variety of new experiences.
提及AR/VR，人們通常會(huì)聯(lián)想到游戲。不僅如此，AR/VR可能會(huì)徹底改變各行各業(yè)的運(yùn)營(yíng)。尤其是在新冠疫情肆虐期間，世界各地的企業(yè)和組織利用人工智能技術(shù)為居家的人們提供各種新的工作體驗(yàn)。
But how could these technologies really transform industries? Let’s take a look:
但這些技術(shù)如何真正改變行業(yè)呢?讓我們接著往下看吧：
Travel And Tourism
旅行和旅游
When national lockdowns and restrictions pushed us all into our homes last year, the only respite from our own space was a quick trip to the grocery store,neighborhood walk or visit to the doctor’s office. Despite these inhibiting circumstances, AR/VR technology has enabled people around the world to experience new countries, cities, museums and restaurants from the comfort of their own homes.
去年，各國(guó)實(shí)行封鎖和限制措施迫使所有人都呆在家里，唯一能讓人們從自己的家中解脫出來(lái)的就是去趟雜貨店、到附近走走或去看醫(yī)生。盡管存在這些限制條件，AR/VR技術(shù)還是能夠讓世界各地的人們?cè)谑孢m的家中游覽未曾到訪的國(guó)家、城市，參觀博物館或者體驗(yàn)新餐廳。
For businesses and organizations, AR/VR has allowed them to deliver unique consumers’ experiences. Notable locales such as the Louvre Museum in France,Giant's Causeway in Northern Ireland and Bryce Canyon in the U.S. have launched immersive virtual tours. Oculus found that the most popular experience with its Quest 2 headset in October 2020 was National Geographic VR, which takes viewers to different parts of the world.
對(duì)于企業(yè)和組織來(lái)說(shuō)，AR/VR讓他們能夠提供獨(dú)特的消費(fèi)者體驗(yàn)。法國(guó)盧浮宮、北愛爾蘭巨人堤道和美國(guó)布賴斯峽谷等著名景點(diǎn)都推出了沉浸式虛擬之旅。據(jù)Oculus公司公開消息，在2020年10月，Quest 2 VR頭盔最受歡迎的是國(guó)家地理虛擬現(xiàn)實(shí)體驗(yàn)，它可以將觀眾帶到世界各地。
As vaccination rates improve, people are returning to travel, but I believe AR/VR experiences like these are here to stay. In addition to its convenience,virtual tourism offers travelers a more sustainable, affordable and time-sensitive alternative to traditional travel and is redefining what it means to explore.
隨著疫苗接種率的提高，人們開始重新外出旅行，但我相信這樣的AR/VR體驗(yàn)會(huì)持續(xù)下去。除了方便之外，虛擬旅游還為旅行者提供了一種比傳統(tǒng)旅游更可持續(xù)、更經(jīng)濟(jì)、更省時(shí)的選擇，并重新定義了探索的意義。
Retail And Shopping
零售和購(gòu)物
Pre-pandemic,retailers were already finding ways to integrate technology into their in-store experiences. Now, however, after a year of accelerated e-commerce growth,digitization is an essential part of achieving success within the industry.
在疫情爆發(fā)前，零售商已經(jīng)在尋找方法將技術(shù)融入店內(nèi)來(lái)提高消費(fèi)者體驗(yàn)。然而，在經(jīng)歷了一年的電子商務(wù)加速增長(zhǎng)后，數(shù)字化在行業(yè)內(nèi)取得成功發(fā)揮著重要的作用。
Reflecting this shift toward hybrid shopping experiences, retailers have bolstered AR/VR tools to deliver consumers new ways to shop mid-pandemic. These include Ulta's GLAMlab, which enables shoppers to virtually try on make up from anywhere. As a result of its convenience, the tool recorded a surge inusage during the pandemic, with engagement increasing seven-fold so that more than 50 million shades of foundations were swatched digitally with the app. Similarly, luxury retailer Gucci has launched The Gucci Virtual 25 with an exclusively digital sneaker design for an affordable $12.99. The shoes can be worn by virtual avatars in apps such as Roblox and VR Chat.
為了向混合購(gòu)物體驗(yàn)轉(zhuǎn)變，零售商運(yùn)用AR/VR工具，在疫情中為消費(fèi)者提供新的購(gòu)物方式。其中就包括Ulta GLAMlab，購(gòu)物者可以在任何地方進(jìn)行虛擬試妝。由于其便捷性，該工具在疫情期間的使用量激增，用戶參與度增加了7倍，GLAMlab數(shù)字化處理了5000多萬(wàn)種粉底。奢侈品零售商古馳(Gucci)推出了Gucci Virtual 25，這是一款獨(dú)家數(shù)字運(yùn)動(dòng)鞋設(shè)計(jì)，售價(jià)12.99美元。虛擬人物可以在Roblox和VRChat等應(yīng)用程序中穿這款鞋。
In addition to creating new and interesting opportunities for consumers, AR/VR technology offers retailers real benefits to their bottom line. In fact,Shopify data showed that products having AR content had a 94% higher conversion rate than products without AR. This information, in conjunction with a societal shift toward e-commerce adoption,has created opportunities for AR/VR throughout the retail space. As brands continue to explore these opportunities, AR/VR is can be a key differentiator within the industry.
AR/VR技術(shù)不僅為消費(fèi)者創(chuàng)造新的有趣的體驗(yàn)，還為零售商帶來(lái)了實(shí)實(shí)在在的利潤(rùn)。據(jù)Shopify的數(shù)據(jù)顯示，帶有AR內(nèi)容的產(chǎn)品的轉(zhuǎn)化率比沒有AR的產(chǎn)品高94%。這一數(shù)據(jù)加上電子商務(wù)不斷發(fā)展的勢(shì)頭，有助于AR/VR在整個(gè)零售行業(yè)闖出一片天。隨著各大品牌不斷探索這些機(jī)遇，應(yīng)用AR/VR技術(shù)可能會(huì)成為行業(yè)內(nèi)的一個(gè)關(guān)鍵競(jìng)爭(zhēng)優(yōu)勢(shì)。
Medicine And Healthcare
醫(yī)學(xué)和醫(yī)療保健
I’ve written previously about the important and growing role AI technologies will have in the future of medicine and healthcare. I predict AR/VR will also be critical to the industry’s advancements long-term.
我之前曾寫過關(guān)于人工智能技術(shù)在未來(lái)醫(yī)學(xué)和醫(yī)療保健中所扮演的重要且日益重要的角色。我預(yù)計(jì)AR/VR對(duì)該行業(yè)的長(zhǎng)期發(fā)展也將至關(guān)重要。
We’ve already begun to see entrepreneurs harness the power of AR/VR to bring life-saving tools and solutions to medicine and healthcare, particularly within medical education. These companies have created VR solutions for surgical planning, training and education and are building tools that will support doctors and surgeons to create good outcomes.
目前企業(yè)家已經(jīng)開始利用AR/VR的力量，將拯救生命的工具和解決方案應(yīng)用到醫(yī)學(xué)和醫(yī)療保健領(lǐng)域，特別是醫(yī)學(xué)教育領(lǐng)域。有些公司為外科手術(shù)規(guī)劃、培訓(xùn)和教育提供了虛擬現(xiàn)實(shí)解決方案，并正在構(gòu)建工具以支持醫(yī)生和外科醫(yī)生順利完成手術(shù)。
Additionally,AR/VR tools have enabled doctors and other healthcare providers to continue to deliver personalized care experiences to their patients throughout the Covid-19 pandemic. As a result, industry investment in the space is rapidly growing with estimates projecting that the market for AR/VR in healthcare will reach asignificant $2.4 billionby 2026.
此外，AR/VR工具使醫(yī)生和其他醫(yī)療保健提供商能夠在新冠疫情期間繼續(xù)為患者提供個(gè)性化護(hù)理體驗(yàn)。因此，對(duì)該領(lǐng)域的行業(yè)投資正在迅速增長(zhǎng)，預(yù)計(jì)到2026年，醫(yī)療保健領(lǐng)域的AR/VR市場(chǎng)將達(dá)到24億美元。
Adding AR/VR To Your Business
AR/VR進(jìn)入各行業(yè)
Once a foreign and futuristic-sounding technology limited to the realm of gaming and entertainment, AR/VR is now being harnessed across industries to not only improve business performance but create a positive social impact. This,however, doesn't mean it's without its challenges.
AR/VR曾經(jīng)是一種陌生、聽起來(lái)很有未來(lái)感的技術(shù)，僅限于游戲和娛樂領(lǐng)域，但現(xiàn)在它正被各個(gè)行業(yè)利用，不僅可以提高業(yè)務(wù)表現(xiàn)，還能產(chǎn)生積極的社會(huì)影響。然而，這并不意味著它沒有挑戰(zhàn)。
High-quality data and AI are required to create efficient AR/VR outcomes. And according to Mckinsey Global Institute, 1 out of 3 use cases for retraining AI systems require a model refresh at least monthly, and sometimes daily. Given this necessary foundation of diverse and well-trained data, industry leaders need to create plans and strategies to ensure their AR/VR tech is integrated effectively for a mixed-reality future.
創(chuàng)造高效的AR/VR效果需要高質(zhì)量數(shù)據(jù)和高層級(jí)人工智能。根據(jù)麥肯錫全球研究所(MckinseyGlobal Institute)的數(shù)據(jù)，對(duì)于人工智能系統(tǒng)的再培訓(xùn)，3個(gè)用例中有1個(gè)需要至少每月更新一次模型，有時(shí)甚至是每天更新一次。考慮到海量和訓(xùn)練有素的數(shù)據(jù)十分必要，行業(yè)領(lǐng)導(dǎo)者需要制定計(jì)劃和戰(zhàn)略，以確保他們的AR/VR技術(shù)有效地集成到混合現(xiàn)實(shí)的未來(lái)。
以上觀點(diǎn)僅代表作者本人，與本平臺(tái)無(wú)關(guān)
關(guān)鍵標(biāo)簽：增強(qiáng)現(xiàn)實(shí) 虛擬現(xiàn)實(shí) AR VR
